Our Story

Welcome to Willow Boutique! We are a mom-and-daughter-owned boutique with a passion of finding a carefully curated collection that blends timeless elegance with modern trends, ensuring that you always find something special to add to your wardrobe. Our brand embraces a timeless, cohesive neutral color palette with sophistication and versatility, making it effortless to mix and match your favorite pieces.

Our story began in 2017 when Malory started the business while still in college, driven by her love for fashion. In 2020, her mom, Tina, joined the journey as they expanded into booth spaces and began participating in events. Together, this mom-and-daughter duo has built a boutique that embodies passion, creativity, and connection.

Whether you’re shopping for a specific occasion or simply treating yourself, we hope you are able to find pieces that make you feel confident and beautiful.